OUR company

Blue Club is a family-owned fashion company with a strong foundation in brick and mortar, and expanding to digital realm – bringing fashion for everyone.

Our Growth Journey

1989

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Harishbhai along with his 3 brothers Pareshbhai, Maheshbhai and Kailashbhai, started this journey at a tender age of 14 in a small village Kalawad in Saurashtra with support of his mother

1996

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Opened first outlet of BlueClub in a 300 sq.ft. by its founder and his brothers who sweated through this rough and tough journey with a mission to serve only the best

1998

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With a vision to create the complete family fashion destination, BlueClub entered in kids & ladies wear

2006

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Slow & steadily the store size grown from 300 sq.ft. to 3400 sq.ft. & then the company acquired the space of 15000 sq.ft. in 2006 with a vision to become the No.1 Family Fashion Destination of Rajkot

2014

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With a passion to serve the fashion conscious customer, BlueClub started the expansion & opened 2 Store, O\one in Jamnagar & one in Morbi.

2016

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An exciting decade later, the BlueClub brand acquired 77000 loyal customers who contribute more than 65.73% of business to the company

2018

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Substantial investment in IT infrastructure introduced highly successful customer loyalty programs, ushered in top Indian and International brands under BlueClub name to serve our customers better

2022

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With timely management decisions, withstood the toughest year for the planet, with 0% attrition ratio & with the support of team, vision of founder Company now has 9 Stores & 177000 Customer

2023

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Opened Sausrashtra’s largest and most luxurious multi-brand store at Level 6, Kalawad Road Rajkot. Housing some of the top international brands, this store gives a global shopping experience for entire family.

2025

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Opening of First Urban Thing & BlueClub FTW : The first Urban Thing store in Gandhidham marked the beginning of the brand’s independent journey. Designed with a modern aesthetic and a focus on premium Fashion. BlueClub FTW — For The Winners — began with a vision to redefine premium footwear retail in Porbandar. What started as a curated shoe destination has grown into a space for style, confidence, and individuality.

2026

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Second Urban Thing Store : The second Urban Thing store in Rajkot marked a new step in the brand’s evolution, introducing a more immersive and modern retail experience. With the addition of Urban Drip, a cosy in-store café, the space goes beyond shopping — offering a place to relax, explore, and enjoy.

The blue club story

For over 30 years, BlueClub has been Gujarat’s most trusted fashion retail destination — serving 2 lakh+ customers across 9 cities with 270+ national and international brands, 400+ dedicated team members, and 100,000+ sq. ft. of world-class retail space. From global icons like TOMMY HILFIGER, LACOSTE, HUGO, SUPERDRY, GAP, and Levi’s to contemporary favourites like RARE RABBIT, VERO MODA, JACK & JONES, LABEL, every brand is thoughtfully curated for the modern, style-conscious customer.

In 2025, BlueClub launched Urban Thing in Gandhidham — a premium fashion destination where modern aesthetics meet lifestyle — and FTW (For The Winners) in Porbandar, redefining premium footwear retail with a bold focus on style, confidence, and individuality. In 2026, Urban Thing expanded to Rajkot, featuring Urban Drip, a cosy in-store café that transforms shopping into a full lifestyle experience.

At BlueClub, fashion is personal. Every store, every brand, and every interaction is designed with a single purpose — to make you feel seen, styled, and celebrated.

Vision & Mission

To become and remain the primary choice of fashion-conscious consumers of Saurashtra by constantly remaining sensitive to their needs and aspirations while keeping our hands on the pulse of local, national and global trends

Values & Culture

We operate on a simple philosophy of Responsible Freedom where we remain open to feedback and ready to change for all the right reasons. Everyone under the aegis of brand Blue Club is responsible to give their 100% in order to trigger consumer delight.

Heritage

What started with a 250 sq ft dream has today become a massive 65,000 sq ft of reality and it's growing day by day. While our heads are in the clouds, our feet remain firmly on the ground. Our founder Mr. Harish Bharani has instilled a strong culture of empowering others that has resulted into a highly positive brand image for employees and customers both.

Board of directors

Sunny Bharani

A hyper-active number-cruncher who equally and ardently believes in power of deep consumer insights, Sunny Bharani practically lives the fashion industry’s mantra “Retail is all about detail” and puts his formative years as Symbiosis Institute alumni to the good use on the shop floor. His specialization in Retail Management is further fortified with wide experience about market, brands and technology.

Dhaval Bharani

A cheerful and charismatic person whose middle name is ‘transparency’, Dhaval Bharani joined the company while doing his graduation. His initiation as a counter salesman has taught him the ground reality of a fashion retail which he further strengthened with hard work and perseverance to lead the show in women’s wear segment in addition to other directorial duties that he helms.

KailAsh BhaRani

Fondly known as KB across the company, he brings to table a tremendous amount of hands-on expertise and experience both. Inducted into the business at a tender age of 14, KB learned the ropes very early on, starting from the lowest in each department and mastered his way up to successfully run women’s wear segment.