OUR company

Blue Club is a family-owned fashion company with a strong foundation in brick and mortar, and expanding to digital realm – bringing fashion for everyone.

Our Growth Journey

1989

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Harishbhai along with his 3 brothers Pareshbhai, Maheshbhai and Kailashbhai, started this journey at a tender age of 14 in a small village Kalawad in Saurashtra with support of his mother

1996

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Opened first outlet of BlueClub in a 300 sq.ft. by its founder and his brothers who sweated through this rough and tough journey with a mission to serve only the best

1998

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With a vision to create the complete family fashion destination, BlueClub entered in kids & ladies wear

2006

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Slow & steadily the store size grown from 300 sq.ft. to 3400 sq.ft. & then the company acquired the space of 15000 sq.ft. in 2006 with a vision to become the No.1 Family Fashion Destination of Rajkot

2014

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With a passion to serve the fashion conscious customer, BlueClub started the expansion & opened 2 Store, O\one in Jamnagar & one in Morbi.

2016

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An exciting decade later, the BlueClub brand acquired 77000 loyal customers who contribute more than 65.73% of business to the company

2018

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Substantial investment in IT infrastructure introduced highly successful customer loyalty programs, ushered in top Indian and International brands under BlueClub name to serve our customers better

2022

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With timely management decisions, withstood the toughest year for the planet, with 0% attrition ratio & with the support of team, vision of founder Company now has 9 Stores & 177000 Customer

2023

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Opened Sausrashtra’s largest and most luxurious multi-brand store at Level 6, Kalawad Road Rajkot. Housing some of the top international brands, this store gives a global shopping experience for entire family.

The blue club story

BlueClub, the leading fashion retail chain, has established itself as a trendsetter in the industry, catering to the fashion-forward and brand-conscious youth. With a history spanning 25 years, BlueClub has become the go-to destination for customers seeking unique fashion experiences.

Our success lies in our unwavering commitment to staying ahead of the curve. BlueClub is at the forefront of fashion, offering a diverse range of national and international brands that exceed 250 in number. From renowned labels like GAP, GAS, NAUTICA, LEVIS, UCB, SKECHERS, PUMA to fashion-forward names such as VERA MODA, LABEL – RITUKUMAR, SELECTED, RARE RABBIT, JACK & JONES. we have carefully curated a collection that ensures our customers find their perfect style.

BlueClub’s story began in Gujarat, where it quickly became synonymous with fashion excellence. Our stores are strategically located in eight vibrant markets, including Rajkot, Gandhidham, Morbi, Jamnagar, Bhuj, Anand, Bhavnagar, and Porbandar. These cities are home to a thriving population of fashion enthusiasts, and we have successfully catered to their needs by providing an unparalleled shopping experience.

Our dedicated team of 250+ trained professionals ensures that each customer receives personalized attention and service. Our commitment to our customers is unwavering, and our focus on delivering the latest trends sets us apart.

With a combined retail space of 76000+ square feet across these cities, BlueClub offers a diverse mix of brands and styles.we strive to provide a wide range of options that cater to all ages, genders, classes, and temperaments. BlueClub has earned its reputation as the first choice for brand-conscious customers.

Vision & Mission

To become and remain the primary choice of fashion-conscious consumers of Saurashtra by constantly remaining sensitive to their needs and aspirations while keeping our hands on the pulse of local, national and global trends

Values & Culture

We operate on a simple philosophy of Responsible Freedom where we remain open to feedback and ready to change for all the right reasons. Everyone under the aegis of brand Blue Club is responsible to give their 100% in order to trigger consumer delight.

Heritage

What started with a 250 sq ft dream has today become a massive 65,000 sq ft of reality and it's growing day by day. While our heads are in the clouds, our feet remain firmly on the ground. Our founder Mr. Harish Bharani has instilled a strong culture of empowering others that has resulted into a highly positive brand image for employees and customers both.

Board of directors

Sunny Bharani

A hyper-active number-cruncher who equally and ardently believes in power of deep consumer insights, Sunny Bharani practically lives the fashion industry’s mantra “Retail is all about detail” and puts his formative years as Symbiosis Institute alumni to the good use on the shop floor. His specialization in Retail Management is further fortified with wide experience about market, brands and technology.

Dhaval Bharani

A cheerful and charismatic person whose middle name is ‘transparency’, Dhaval Bharani joined the company while doing his graduation. His initiation as a counter salesman has taught him the ground reality of a fashion retail which he further strengthened with hard work and perseverance to lead the show in women’s wear segment in addition to other directorial duties that he helms.

KailAsh BhaRani

Fondly known as KB across the company, he brings to table a tremendous amount of hands-on expertise and experience both. Inducted into the business at a tender age of 14, KB learned the ropes very early on, starting from the lowest in each department and mastered his way up to successfully run women’s wear segment.

 

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